Exploring the World of Color

Anyone who walks through a supermarket or a bookstore’s magazine section knows that the world of packaging and publishing is a colorful one. The reason, of course, is that consumers notice color, and studies show that much of what is purchased occurs because a consumer makes a split-second decision based on what they see. What consumers see is the finished product. However, to get to that perfect package or publication takes a tremendous amount of time. Generally speaking, the end-user designs ...